One of the top 3 frustration most dentist have with their marketing is that they are just not sure how effective it is. In 3 steps you can easily calculate some initial and long term ROI numbers and all you need is:

• Practice software’s Production by Referral report:this is the report that will display the referral sources with the production for each source. You’ll want to set your production date range to the previous 6-12 months and the 1st visit or referred date range to the year you started marketing the campaign you want to evaluate.
• The marketing and advertising costs you invest. Calculate these costs for the same time period as your production reports. If you are evaluating 6 months of production add up the marketing costs for those same 6 months.

If you’d like to get a copy of the ROI chart used in the video, drop me a line & I’d be happy to share it with you.