There is so much focus on dental insurance today, that it sometimes feels like that is the foundation of our relationships with patients. For me this does not feel like a solid foundation. When this is the basis of our relationship, the moment the plan changes there goes our relationship and they look for a new dental office. We have so many other choices of what to base our relationship with, and this connection can start at the very first phone call. We can change this my shifting our focus and our conversation.