Create awareness of the services you provide & let your patients know why you stand out from the competition with a reception room video presentation. Learn how to use a powerpoint to show your patients the benefits and solutions your services provide, highlight your technology and show off your dentistry with before & after case images and
One of the top 3 frustration most dentist have with their marketing is that they are just not sure how effective it is. In 3 steps you can easily calculate some initial and long term ROI numbers and all you need is: Practice software’s Production by Referral report:this is the report that will display the referral sources with the production for each
What is HTTPS? To put it as simply as possible it the process in which data is sent between your browser (Explorer or Safari etc.) and your website. The “s” means this data will be secure or encrypted. If you haven’t already receive notification of this recommended upgrade from your website provider you will soon. This is something everyone will
Join me as I take you through an easy but effective way to connect with your community on Facebook. Besides building up your own page, are you taking the time to reach out & engage local businesses, restaurants, publications, organizations or events on their Facebook pages? Discover how to be strategic about connecting and staying top of mind with
There's no getting away from video when it comes to marketing your practice. The stats are in and people spend over 3 times as much time watching live video over pre recorded videos. Here's an easy how to guide for going live on Facebook.
Convenience affects and can often be the deciding factor in the choices we make. We favor businesses closer to home or work, goods and services that are easy to use and adopt. When it comes to dental care, convenience is among the top 3 reasons someone chooses one dental office over another. How convenient is your practice when it comes to
New Year, New Benefits This is the time of year everyone looks to new starts, new goals & accomplishments. It’s also the perfect time of year to let your patients know their dental benefits have renewed. Inform, educate and schedule your patients that have unscheduled treatment: - Review your recare list - Offer a complimentary benefits check -
There is nothing more powerful for your social media then team & patient engagement. As social media continues to dominate new marketing strategy it is vital to provide your team guidelines to social media use. Social media is an excellent communication tool for your team to represent your practice & create awareness of your
Consistency is key to forming habits and makes for effective marketing too. Jackie talks about creating consistency in marketing and how to empower your team to implement and support your campaigns.
We all get excited in the planning stage. The ideas are flowing and the creativity is fun. But before we design the how or where, we should understand the WHY behind our marketing plans. Jackie Adame gives us 2 very important questions to ask before jumping into the next marketing idea.