Why do advertisers want you to use discounts or offers in your marketing? Jackie Adame takes us through some of the psychology behind why your marketing needs offers and some best practices to making offers that generate response.
People want to connect, they want to trust a person and need to know more about who you are outside of dentistry in order to do that. In this entry Jackie Adame takes us through how to share more of ourselves and how to develop trust & confidence with our community and patients.
Have you ever had your website evaluated and graded? I take a look at what to do when a web company has graded your website and sends you a report letting you know your website has failed.
Is Your Patient Referral Program working? Has it fallen by the wayside and lost energy? Patient referrals should represent 50% of the new patients your practice gets every month.
Call tracking allows you to find out how many calls you get from each specific form of marketing you are doing for your office. Getting as many unique phone numbers as you need is easy. So if you are going to spend resources on marketing make sure you get the information you need to understand the power of your ad and what your customer base is looking for.