Whether it is in the dental profession or our personal lives habits are a hard thing to break. Sometimes we do things a certain way because it made scientific sense at one point in time, even if that was a very long time ago. We keep doing it long after we can no longer remember the original "why", and the reason becomes "because we have always Read More
Eric Farmer DDS
Those Who Know It All
One of the challenges of our profession is feeling like you have to be an "expert" and you have to know it all. Getting comfortable with what you don't know is just as important as always questing for greater learning and understanding. Read More
Branding Versus Marketing
Who We Are Who We Want To Be Who People Perceive Us To Be Marketing is different than branding and is important to the health and prosperity of our practices. Who people perceive you to be is critical and can be built in the office or out in your community at the soccer field or the grocery store. Read More
Walking Through The Pasture
A great quote from a great educator helped me understand that I don't need to walk my patients through all of the technical information before I share the information critical to their decision process around dentistry. Getting to the conversation that matters directly: risks vs. benefits, logistics and health vs disease, is what patients want and will Read More
Getting Referrals From Specialists
If you are a specialist you spend a lot of time thinking about how to cultivate referrals from GP's. The shoe doesn't get on the other foot often. Have you ever thought about how to create a relationship with your specialist that might encourage them to refer to you? Read More
Farmer’s Fortune Cookie Challenge #4
Do you ever look at the dentistry you did in the past whether it was last year or 5 years ago and feel bad because you would do it differently today, maybe you even think you'd do it "better" today? We need to be less tough on ourselves! Read More
Farmer’s Fortune Cookie Challenge #3
In the third installment of my fortune cookie challenge I look at our ability to be flexible, adapt how we think and change our minds both in the moment during a patient procedure, or as part of our thought process based on new learning. Are you able to flip-flop or change your mind? Read More
Farmer’s Fortune Cookie Challenge #2
It's the second fortune cookie challenge. Do you have days where you are not sure it you are the pigeon or the statue? Read More