There's no getting away from video when it comes to marketing your practice. The stats are in and people spend over 3 times as much time watching live video over pre recorded videos. Here's an easy how to guide for going live on Facebook.
Convenience affects and can often be the deciding factor in the choices we make. We favor businesses closer to home or work, goods and services that are easy to use and adopt. When it comes to dental care, convenience is among the top 3 reasons someone chooses one dental office over another. How convenient is your practice when it comes to
New Year, New Benefits This is the time of year everyone looks to new starts, new goals & accomplishments. It’s also the perfect time of year to let your patients know their dental benefits have renewed. Inform, educate and schedule your patients that have unscheduled treatment: - Review your recare list - Offer a complimentary benefits check -
There is nothing more powerful for your social media then team & patient engagement. As social media continues to dominate new marketing strategy it is vital to provide your team guidelines to social media use. Social media is an excellent communication tool for your team to represent your practice & create awareness of your
Consistency is key to forming habits and makes for effective marketing too. Jackie talks about creating consistency in marketing and how to empower your team to implement and support your campaigns.
We all get excited in the planning stage. The ideas are flowing and the creativity is fun. But before we design the how or where, we should understand the WHY behind our marketing plans. Jackie Adame gives us 2 very important questions to ask before jumping into the next marketing idea.
Why do advertisers want you to use discounts or offers in your marketing? Jackie Adame takes us through some of the psychology behind why your marketing needs offers and some best practices to making offers that generate response.
People want to connect, they want to trust a person and need to know more about who you are outside of dentistry in order to do that. In this entry Jackie Adame takes us through how to share more of ourselves and how to develop trust & confidence with our community and patients.