It is very common when scheduling a new patient to discuss dental X-rays, specifically asking if they have X-rays from their prior office. This is often balanced by resistance or concern about taking x-rays when the patient is in the office and we are having a conversation. Changing our language about x-rays, and incorporating that new language on the new
Often when I am in practices I notice something missing in patient charts. Whether they are paper charts or electronic, we are always focused on very accurately documenting what we did, what materials we used, and even what we said. The missing element is what the patient said. Their thoughts and comments, what they shared with us are the key ingredients in
The three words "In This Practice" can be the most powerful marketing you can use. They can help you communicate your passion, philosophy, and caring. These three words tell patients the things that differentiate your office from all the other dental practices.
After watching a recent Seattle Mariners game and how the team worked together it got me wondering about teamwork in our offices. In the game a great baseball player missed a catch, but another team member got it, and they celebrated. So often in our practices we focus on what we miss, instead of how we pitch in for one another. What if we could focus on