A recent experience with a home remodeling contractor had me thinking about what it takes for patients to understand and appreciate the care, skill and judgement being exercised by their dentist. Dentistry is one of the most complex and precise professions, making it a challenge for dentists to communicate it, and patients to understand all that goes into
Teachers describe engagement as when the student is working as hard as the teacher. Often in dentistry we are doing all or most of the work, and the patient is simply listening. In my experience this is not an affective way to help patients move forward. I'll discuss several ways to really "engage" your patients in the exam process and increase their
Over the years I have heard many strategies that dental practices use for asking for referrals. I strongly believe that we need to ask for referrals. Patients do not always know we are accepting new patients. In my experience when we ask, our referrals will increase. The challenge for me has always been the way people ask, and feeling uncomfortable about the
It is very common this time of year to send our email reminders to patients that as the year approaches the end they might want to utilize their remaining dental insurance benefits. I recently talked to a friend that received one of these emails. The conversation had me thinking about the power of personalizing our communication with patients. This may mean
It is very common when scheduling a new patient to discuss dental X-rays, specifically asking if they have X-rays from their prior office. This is often balanced by resistance or concern about taking x-rays when the patient is in the office and we are having a conversation. Changing our language about x-rays, and incorporating that new language on the new
Often when I am in practices I notice something missing in patient charts. Whether they are paper charts or electronic, we are always focused on very accurately documenting what we did, what materials we used, and even what we said. The missing element is what the patient said. Their thoughts and comments, what they shared with us are the key ingredients in
The three words "In This Practice" can be the most powerful marketing you can use. They can help you communicate your passion, philosophy, and caring. These three words tell patients the things that differentiate your office from all the other dental practices.
After watching a recent Seattle Mariners game and how the team worked together it got me wondering about teamwork in our offices. In the game a great baseball player missed a catch, but another team member got it, and they celebrated. So often in our practices we focus on what we miss, instead of how we pitch in for one another. What if we could focus on