Sometimes an unexpected negative event turns into a great positive, like when your vacation to Belize gets canceled due to a hurricane and you get to learn how great it can be to have a staycation instead.
Call tracking allows you to find out how many calls you get from each specific form of marketing you are doing for your office. Getting as many unique phone numbers as you need is easy. So if you are going to spend resources on marketing make sure you get the information you need to understand the power of your ad and what your customer base is looking for.
It can be daunting to think about presenting a comprehensive treatment plan, or multiple options. The other side of this coin is the risk of losing a patient because we don't present the treatment option that resonates for them. So how do you stay open to the possibilities on behalf of your patients?
The process of assigning "value" is complex. Some of the tools we use to determine value are the cost in time, money and sweat equity. When something is "free", how does that change your perception of it's value?
Do you ever wake up at 2am thinking about that Bitewing with the open margin on a crown you did? Do the technical nuances of practicing dentistry sometimes get to you?
Rob Matta helps us all understand how to tell if a ceramic restoration has been etched properly prior to bonding it to the tooth with a quick, simple visual examination.
Have you ever tried to teach someone something and been frustrated? Have you ever tried to learn something and been frustrated? Learning is an interesting process of desire and opportunity meeting personal gifts and talents.
Finding time to be creative and think about your business with a fresh perspective can be an insurmountable challenge. Without this time though, we often take a microscopic view of events and we become so focused on problem resolution that we miss the opportunity to see our vision of the future. Do you have systems in place for productive