What do you do for some family time? One of my favorites is to go out for a walk in the evening with my daughter and mom. Read More
Curators Journals
“Just” a Reminder
Do you get reminders from your doctors, dentists, vet, hair stylist and more? How many different ways do we remind patients in dentistry? Here's a short video I made about this: Read More
Staycation 9/1/16
Sometimes an unexpected negative event turns into a great positive, like when your vacation to Belize gets canceled due to a hurricane and you get to learn how great it can be to have a staycation instead. Read More
Call Tracking
Call tracking allows you to find out how many calls you get from each specific form of marketing you are doing for your office. Getting as many unique phone numbers as you need is easy. So if you are going to spend resources on marketing make sure you get the information you need to understand the power of your ad and what your customer base is looking for. Read More
Offering Options
It can be daunting to think about presenting a comprehensive treatment plan, or multiple options. The other side of this coin is the risk of losing a patient because we don't present the treatment option that resonates for them. So how do you stay open to the possibilities on behalf of your patients? Read More
What is “Free” Worth?
The process of assigning "value" is complex. Some of the tools we use to determine value are the cost in time, money and sweat equity. When something is "free", how does that change your perception of it's value? Read More
When Things Go Wrong
Do you ever wake up at 2am thinking about that Bitewing with the open margin on a crown you did? Do the technical nuances of practicing dentistry sometimes get to you? Read More
Is it Etched?
Rob Matta helps us all understand how to tell if a ceramic restoration has been etched properly prior to bonding it to the tooth with a quick, simple visual examination. Read More