When it's time to add a new dental team member, we naturally place a high value on "fit" ... fitting in with our existing team, fitting in with our patients and fitting in with our way of doing things. And while that will continue to be a priority, there's a shift in recruitment to "cultural add". Read More
Robyn Reis
Branding: It’s Not What You Think
You've probably heard the phrase "branding" countless times before, and what probably comes to mind is a logo, maybe a product or jingle, or even a fancy website. But your brand really isn't that at all... Read More
#1 Most Misunderstood, Misused and Misapplied Employment Law in Dentistry
Do you know the #1 misunderstood, misused and misapplied employment law in dentistry? Chances are, you may be violating it without even knowing it! I save you the suspense and tell you what it is in the first 30 seconds ... so pull up a chair, grab a cup of coffee and learn in the next 15 minutes how YOU can easily follow this law and avoid future risk of Read More
What’s Your Threshold?
We all have an internal threshold for money and it's important to know what that level is in order to effectively present treatment plans to dental patients. In this video, you'll hear about a recent experience I witnessed where the financial thresholds for the patient and the team members were very different. What would your financial coordinator do in Read More