There is nothing more powerful for your social media then team & patient engagement. As social media continues to dominate new marketing strategy it is vital to provide your team guidelines to social media use.
Social media is an excellent communication tool for your team to represent your practice & create awareness of your services.
Establishing or expanding a social media policy ensures your team has the tools to:
- stay in line with the brand and culture of your practice
- maintain HIPAA compliance
- understands when and how to take conversations offline
- know what conversation subjects to avoid (race, religion, politics, sex, etc.)
The goal of the team's support of your practice social media is to allow them to leverage online channels to create consistent, brand authentic two-way communication, share their expertise, support marketing and build relationships.
Give them the tools and support and they can have the type of social media impact that generates new patients.
Not a member yet? Click here to learn more or Join
Please sign in to view this premium content