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Personalized Emails

10.28.17 | by Mary Osborne Comment

It is very common this time of year to send our email reminders to patients that as the year approaches the end they might want to utilize their remaining dental insurance benefits. I recently talked to a friend that received one of these emails. The conversation had me thinking about the power of personalizing our communication with patients. This may mean addressing them by name, but also making sure that the communication is actually relevant to them. We can run the risk of unraveling our own efforts at building relationships if our digital communications don't reflect that commitment.

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About Mary Osborne

Mary Osborne has worked in dentistry for over forty years as a dental hygienist and patient facilitator. She is known internationally as a writer, speaker and educator on patient care and communication. Her passion for dentistry inspires individuals and groups to bring the best of themselves to their work and to fully embrace the difference they make in the lives of those they serve.
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